Running Meets Innovation: A Recap of Our IFA Event with Siemens Home Appliances

Running Meets Innovation: A Recap of Our IFA Event with Siemens Home Appliances

This past Sunday, we bridged the gap between community running and cutting-edge technology with "🤖 The Future Forward Run," a special event in collaboration with Siemens Home Appliances at IFA Berlin.

We brought together a fantastic group of 46 runners, all excited to blend their passion for running with a look into the future of tech. Our vibrant crew, all decked out in exclusive Siemens Home Appliances shirts, definitely turned heads outside of IFA and brought a unique energy to the exhibition halls of Messe Berlin. After a social 6K run, we had the incredible opportunity to be hosted at the impressive Siemens booth. We are sure a few other brands at IFA wish they had a running club on Sunday! 😉

This event was a showcase of a truly innovative partnership. We extend our deepest gratitude to the entire Siemens Home Appliances team, and especially to Enrico Hanisch, for their vision and for providing such an amazing, forward-thinking experience. From the free IFA tickets to the cool goodie bags and the exclusive look at their latest products, they created a truly memorable activation for our community and their brand.

This event was a perfect example of how authentic community engagement can create unforgettable brand experiences in unique settings. We're proud to partner with brands that are shaping the future.